BOOSTING SPORT BUSINESS
AN EXPERIENCED MANAGER AND AN ACTIVE SPORTSMAN
I’m a sports expert with an extraordinary experience in the Outdoor disciplines and, at the same time, a marketing professionist with a University education and a specialization in the Web tools for the development of Brand and Corporate Identity. I talk as a sportsman to sportsman. I give visibility, I share, I influence and I communicate trough New Media following the Web 2.0 rules.
MY PROFESSIONAL SKILLS
%
Web Marketing
%
Event Manager
%
Brand & Identity development
%
Partnership development
%
Digital Marketing Strategist
%
SEO SEM specialist
%
Sales
%
Old Media Planner
UNIVERSITY EDUCATION.
MARKETING SPECIALIZATION.
My study path after the scientific high school degree has always been directed toward the marketing disciplines. In 2008 I earned a bachelor’s degree in “Marketing and business administration” at the Cà Foscari University of Venice with a thesis in “Webmarketing strategies and Web sites promotion”.
In 2009 I participated in a Social European Fund marketing training course. I have worked for 4 years as Marketing Manager in a leading sports equipment company and I’m getting a Master’s degree in “Trade marketing/Marketing Intelligence for business decisions” at the University of Parma.
- Master’s Degree in Trade Marketing 90%
- FSE marketing courses 100%
- Google Professional Advertiser 100%
- Bachelor’s Degree in Marketing and business administration 100%
- Scientific high school degree 100%
- Inspirational leadership and collaborative attitude.
- I’ve the ability to plan and work in team with enthusiasm to make things happen. In Rudy Project I have trained a team of 10 people who partecipate to sport events on selling techniques, merchandising, customer care and coordinate their activity on the field.
- Strategic and creative thinking.
- Problem solver.
- Strong analytical skills, competitive intelligence and results focus.
- Ability to relationship building and influencing.
- Marketing Strategies & Campaigns
- Web & Print Content Development
- Corporate Communications
- Product Positioning & Branding
- Development of Training Materials
- Sales Collateral & Support
- Public & Media Relations
- Advanced expertise with content management system (CMS) applications (Magento, WordPress, Prestashop…), web development and email marketing software.
- Data Mining and Web analytics.
- Database creation and management (Microsoft Office, LibreOffice)
- Fluent knowledge of graphics (Photoshop) and display advertising.
- On line Brand monitoring.
- SEM, SEO, Web Design, Keyword research, Optimized Web site content, meta-tags, keyword phrasing, and keyword density to improve organic search engine ranking pages (SERPs) by search engines
- The marketing education combined with my natural predisposition to make relations and an empathic attitude have been essential to improve my selling skills
- Good communication skills gained through my experience as sales manager at fairs and sport events
- Organizational and teaching skills developed at work and on many years of team sport experiences
- English 80%
- French 40%
- Microsoft Office, LibreOffice 60%
- Magento, WordPress, Prestashop 70%
- Photoshop 60%
- Adobe Premiere Pro 60%
- Google Adwords 75%
- Google Analytics 75%
Previous work experience: Marketing Manager at Rudy Project S.p.a.
From september 2010 to september 2014 I have managed corporate marketing and communications functions on Rudy Project S.p.a. headquarter. My main tasks involved direct Brand management initiatives, Webmarketing activities, media relations, advertising, events planning, product launches…
Web Marketing and Digital Strategy
- Institutional and distributors E-commerce Web sites development and management (Global,Italy,United Kingdom, France, Israel, Benelux, South Africa, Spain, Brasil)
- Social Media presence development (Facebook,Youtube,Twitter)
- Custom Program management
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Paid search (PPC,CPC, Google Adwords, Facebook Adv)
- Web analytics (Google Analytics)
- Expert in the technical, conceptual development of Web contents: concept creation, copywriting and content optimization
Marketing activities
- Corporate and marketing communications creator (institutional press releases, product descriptions, media kit …)
- Conceptualise marketing campaigns that effectively reinforce and build Brand images
- Distributors support on marketing initiatives (Fairs, ADV, Web…)
- New media and Old media planner for ADV campaigns
- Partnership and relations developer (Companies, Teams, Athletes)
- In studio and outdoor photoshooting with top class photographers
Event Manager
- I have planned and organized the Rudy Project presence at sport events and fairs in Italy
- I have defined the layout and merchandising of the truck and of the gazebos for the exibitions
- Trainer of the Rudy Project Staff (10 people)
Web sites administration
Facebook followers
Managed events per year
Youtube views
What is the next summit of your business we can reach together?
What can I do for your business?
My specialization and professional profile make me suitable for the following functions:
- Marketing Manager in a sporting goods manufacturers or sports organisations and clubs
- Communication Manager in a sports equipment company/sports organisations and clubs
- Event manager in a sports equipment company/sports organisations and clubs
- Digital Marketing Strategist in a sports equipment company/sports organisations and clubs